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The HTML link tag with rel="alternate" and hreflang attributes is used to specify language-specific versions of a webpage. This tag is particularly useful for multilingual websites, allowing search engines to understand and index the content in various languages. The hreflang attribute specifies the language of the linked document, while the href attribute provides the URL of the linked document. This helps to improve the user experience by providing language options and also aids in search engine optimization (SEO) by making it easier for search engines to understand and categorize the content.